Bauerlein, Mark. "A Lesson in Promotion." BRAINSTORM (Chronicle Blog) July 24, 2008

We might wonder whether de Man marks a success story precisely because he didn’t try to make a proper essay into a tenure-able book. How many other young professors couldn’t resist the book demand, however, and for quite understandable reasons? The result can be found in thousands of volumes in the library with call numbers PA to PT and dated 1975 and after. Instead of writing three rich, thoughtful scholarly essays over six years’ time, they produced . . . well, books that carried the imprimatur of a known press, bore all the signs of professionalism, and said a few interesting things. . . . Read the rest here: http://chronicle.com/review/brainstorm/bauerlein/a-lesson-in-promotion.