I was brought on board to help launch TWC in part because of my expertise in the scientific publishing world and my background in production. I was a hard sell when asked to lend my time to the Organization for Transformative Works (OTW) and to TWC. What convinced me was the open access nature of the journal, the Creative Commons copyright, and the notion of fair use that would permit the journal to embed video and stills. These are in striking contrast to the locked-down access, repressive reprint rules, and monetization of content that I see every day in the journal-publishing industry. When it came time to decide whether we wanted a print component available for TWC’s articles, like a print version or PDFs, I spoke out strongly against it. I argued for the primacy of the online version because TWC embeds media, like YouTube videos and screen caps. How could that be duplicated in print? It can’t. Better that there be only one official version, and that one online. We would strike a blow for online-only content!
Two years later, TWC is still online only, but it’s become clear that that ideal has a cost. TWC’s audience is made up of acafans, and lots of academics who might otherwise submit to TWC find that they ought not, because their university has rules that online-only publications do not count for promotion and tenure. Some publishers won’t send us review copies of books because they have a blanket policy that they will not provide books to online-only publications. It’s clear that the reputation of online-only publications is markedly lesser than print publications. . . .
Read the rest here: http://symposium.transformativeworks.org/2010/08/breaking-the-primacy-of-print/.