Cohen, Patricia. "Next Big Thing in English." NEW YORK TIMES March 31, 2010.

Now English professors and graduate students . . . say they’re convinced science not only offers unexpected insights into individual texts, but that it may help to answer fundamental questions about literature’s very existence: Why do we read fiction? Why do we care so passionately about nonexistent characters? What underlying mental processes are activated when we read? . . . At a time when university literature departments are confronting painful budget cuts, a moribund job market and pointed scrutiny about the purpose and value of an education in the humanities, the cross-pollination of English and psychology is a providing a revitalizing lift. Jonathan Gottschall, who has written extensively about using evolutionary theory to explain fiction, said “it’s a new moment of hope” in an era when everyone is talking about “the death of the humanities.” To Mr. Gottschall a scientific approach can rescue literature departments from the malaise that has embraced them over the last decade and a half. Zealous enthusiasm for the politically charged and frequently arcane theories that energized departments in the 1970s, ’80s and early ’90s — Marxism, structuralism, psychoanalysis — has faded. Since then a new generation of scholars have been casting about for The Next Big Thing. The brain may be it. Getting to the root of people’s fascination with fiction and fantasy, Mr. Gottschall said, is like “mapping wonderland.” Literature, like other fields including history and political science, has looked to the technology of brain imaging and the principles of evolution to provide empirical evidence for unprovable theories. Interest has bloomed during the last decade. . . . Read the rest here: http://www.nytimes.com/2010/04/01/books/01lit.html?emc=eta1.