Health and medicine occupy increasingly prominent places in public discourse with citizen advocates playing significant roles in developing, engaging, and critiquing biomedical texts and practices. But how, exactly, have diverse stakeholders used rhetoric to shape the discourses and practices of health and medicine? This preconference will address the multiple ways that publics and the medical establishment mutually influence one another. Preconference papers should extend theory, criticism, and/or practice related to the rhetoric of medicine and publics by addressing one or more of the following themes: the roles of new media in health advocacy, the place of direct-to-consumer advertisements in public health discourse, the successes and failures of health-related social movements, expert and lay health risk discourses, biomedical stakeholder engagement initiatives, the construction of publics in medical rhetoric, or any another topic that directly speaks to the preconference theme. Papers and presentations reflecting diverse methods spanning conventional and critical-cultural rhetorical analysis, ethnography, interviewing, discourse analysis, and hybrid methods are welcome. The strongest submissions may be invited for revision for publication in a forthcoming special issue of the Journal of Medical Humanities on "Medicine, Health, and Publics," edited by Lisa Keränen.
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